Over the last two years, I led the CPG rocketship MUD\WTR's creative teams as the VP of Creative. Our mission: inspire healthy minds through healthy habits.
Before that, I spent nearly a decade as a Design Director and Creative Director at VICE. I helped launch Vice TV, worked on our Emmy award-winning show VICE on HBO, collaborated on epic parties with Boiler Room, and led a creative team developing multi-platform branded content for hundreds of brands.
Sketching a light fixture I made with welder Matthew Deters for Dean Bradshaw’s photo studio. photography by Lindsey Childs
My career started as a footwear and apparel designer at Reef, followed by a tour at Volcom, DC, Quiksilver, and Billabong, before transitioning to marketing and digital design at LA-based agencies Stopp, Tool, and Media Arts Lab. I helped design the 30th Anniversary of the Apple site, art directed the first 360 video interactive experience on YouTube for the World Cup and threw a film festival for Delta Airlines. It was pretty fly.
Raised by creative hippy parents in Montana, I didn't have a television until I was nine. And from a quiet yearning to fit in as a child and "just be normal," a necessity for storytelling emerged. (Funny how life works.)
I am endlessly fascinated by how we can use branded content to change culture. Nothing brings me more joy than working with open-minded humans on big ideas … Well, that and snuggling with our cat Jo-Jo.
A moment with Aiden Darne, a long time VICE DOP.
Working with Director Shaandin Tome on the Levi's 2020 Project was a highlight of my career.
Kenny Parmelee and I started a dj duo named Peace In Noise. We also threw parties in LA for ten years. We opened and hosted some amazing acts: Sabo & Goldcap, Bloem, Classixx, Crussen, Saand, Unders, Marques Wyatt, Lonely Boy, Taches, Deep Jesus, and so many more. This shoot was with Dean Bradshaw. Kenny was so embarrassed walking around Venice like this, that he kept trying to go back to the car.