CREATIVE DIRECTION
Smith & Union
Smith and Union is a production/casting company based in Southern California. I was approached by founder Heather Smith, who asked for creative direction, a complete rebranding, and a fresh website design to relaunch her brand. After establishing our design direction and a brandmark, I worked with copywriter Adam Sherritt, creative and founder of Korduroy Cyrus Sutton, and developer Sean Moe to bring the site to life.
Client: Smith x Union | Creative Director: Dersu Rhodes | Photographer: Bil Zelman | Copywriters: Adam Sherrett + Cyrus Sutton | Developer: Sean Moe