Over five years, I was the footwear, boardshorts, apparel, and packaging designer for the global surf/lifestyle brand Reef. In addition, I led product graphic design and art direction of all photoshoots starring our athlete team.

It was a dream, spending weeks on The North Shore of Oahu during the Pipeline Masters and chasing swells to capture content of our team in action wearing our designs.

My work was featured in everything from surf editorials to outdoor retailers.