ART Direction

Nike SB — P-Rod 8 Media Launch

Virtue, Vice's in-house creative agency, produced the marketing assets and creative for the launch of the P-Rod 8.

Our solution was to shoot the series on a custom built plexiglass "lazy susan", manufactured to follow the contours of the topographical outsole.

The final delivery of the campaign was to shoot Paul in his element. We hired L.A.'s finest park gurus and built a ramp in the middle of a b-ball court on top of a church so we could capture the shoes in action.

I also managed to snap a few BTS photos on the day of the shoot.

CrEDITS

Art/Design Director: Dersu Rhodes
Photographer: Kevin Henderson
Retoucher: Christoffer Meyer
Producer: Travis Mitchell and Andrew Courtien
Client: Nike
Agency: Vice