CREATIVE DIRECTION
East Forest
Whether via his Music For Mushrooms: A Soundtrack For The Psychedelic Practitioner album series, his collaborative spoken word album with Ram Dass, or one of his communal “Ceremony Concerts,” East Forest’s goal has always been “building bridges and creating an approach that’s grounded, embodied, and unarguable.” When approaching this project, I focused on using design to build a connection to larger new audiences outside of his existing audience.
I designed East Forest’s branding, website design for his music site, and the creative direction for the Music For Mushrooms site. I also designed an apparel capsule incorporating the newly formed branding.
Visit the site here.