We convinced Netflix to let us tattoo guests at the world premiere of the Netflix series Altered Carbon. Guests found themselves in the heart of Bay City and its many temptations. Just as the protagonist decides to get a tattoo, guests too had the opportunity to get inked by celebrity tattoo artist Mister Cartoon, who let them choose among designs that subtly referenced the show.

Attendees walked down a hallway lit with a bevy of neon signs and abuzz with ambient city sounds pulled from the actual show and cut into a custom 8-track audio loop. The immersive experience continued when guests received special glasses that refracted the neon lights, multiplying visuals for a psychedelic effect that was a clever nod at the main character's experimentation with the drug of the future, Brain Grease.

Guests came across the façade to the Raven Hotel, a recreation of the show's lodge-cum-brothel. An actor hired to play the hotel proprietor beckoned guests to the "hotel," a downstairs bar with burlesque dancer performances.

At the entrance to the after-party, planners referenced the protagonist's experimentation with drugs by giving guests special glasses that refracted the light of a neon sign display, creating a psychedelic effect.