Nike approached our team about producing the product shots for their print and digital release of their P-Rod 8. The design aesthetic of the campaign was clean, technical, and athletic, and we needed to showcase 360 degrees of features. Our solution was to shoot the series on a custom built plexiglass "lazy susan", manufactured to follow the contours of the topographical outsole and to match the color of the shoe.
Art/Design Director: Dersu Rhodes
Photographer: Kevin Henderson
Retoucher: Christoffer Meyer
Producer: Travis Mitchell and Andrew Courtien