Dersu Rhodes
Design + Creative + Art Director, Filmmaker, DJ
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Art Director: Adidas Brazuca Digital

I am Brazuca is the interactive film and TV spot that launched the official 2014 World Cup match ball, Brazuca. The film takes viewers on an immersive journey around the world where they can become the Brazuca... and see what it sees from every direction. It is the first interactive, 360-degree film ever released on YouTube and it features Messi, Xavi, Lahm, and many more. 


CREDITS
Client: AdidasAgency: Stopp | TBWA Chiat Day
Creative Director + Director: Zachary Richter
Art Director: Dersu Rhodes / Abe Cortes
Executive Producer: Fredrick Frizell


AWARDS
FWA Site of the Day
CREATIVITY MAGAZINE Pick of the Day
CLIO AWARD Film/Product (Bronze)
COMMUNICATION ARTS Pick of the Day

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Creating the experience

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