Vice was K-Swiss's creative agency in 2015. One of our tasks was to art direct a series of product season shoots for their international campaigns, in store, and out of home marketing initiatives.
I was brought on as the photoshoot art director and asked to aid in incorporating a fashion forward look to the brand. I worked with production in finding the right photographer for the campaign from our Vice talent roster that would bring that right amount of "edge", and then art directed a series of shoots using trend forward models and styling.
Photographer: Ben Pier